Sponsorship, merchandising and product endorsement
We are experienced in handling sponsorship arrangements not only in the field of sports but also in the worlds of media and entertainment including arts, literature and cultural events, and for social and charitable projects. In the professional area, we act for both sponsors and rights owners and so we appreciate that these arrangements can represent a lucrative source of additional income but also that there is considerable scope for confusion between the sponsorship of individuals, teams and events, and so a clear understanding of the nature of the sponsorship and contractual clarity are essential.
Our merchandising and product endorsement experience ranges from the exploitation of the image rights of celebrities to the licensing of animated cartoon characters.
With our international offices in Monaco, Dubai and Moscow, we are also used to handling international arrangements, including the structuring and contractual provisions for tax-driven sponsorship arrangements. Our offices work seamlessly, in a way which no other law firm can match, to provide integrated commercial and tax effective solutions to meet the business needs of our international clients.